The idea behind this concept is the viewer is being taken through an art gallery containing some of the world's most recognizable and popular art, the reason i have chosen such recognizable art is because when someone views the channel when channel surfing they will instantly know what the channel is about. The animation ends with a framed picture of the Sky Arts logo, which keeps the idea in the realm of the gallery but at the same time informs the viewer that they are watching Sky Arts.
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